Stay in The Know with Sheridan St.

There are three main functions of running a successful Facebook ad campaign… ✅ Audience Targeting ✅ Copy ✅ Creative Your goal is simply to find the best combination of these 3 elements. Now, copy is arguably the most important element from these. And yet, so many people overlook this… Well, today, I’m gonna share with…

Ransacked. Our agency headquarters, both floors. Every piece of our prized video equipment stolen, about $10,000 worth.  Doesn’t sound like much, but for a startup like us, crushing. You want to cry, but you just have to fight. The police came, looked at our surveillance footage (nothing but hoodie), dusted for fingerprints, and managed expectations….

In a recent article I was featured in, another marketer wrote something brilliant that I wholeheartedly believe. He said, “Marketing always works – it just doesn’t always work on the first try. For my clients I tell them that I will find something that works. It may take some time but I test and test…

There’s very little long term currency in building followers and likes on Facebook or Instagram without building an email / text subscriber list. Why? Well what if your page gets shut down? What if you get hacked and lose access? (this happened to a friend that had over 5K followers on fb) What if the…

True salespeople (real estate, car, high ticket etc etc) know there are 3 important elements to being the best in their field. Real professionals don’t “wing it” Real professionals constantly adapt their sales ability in order to serve clients at a higher level. Think about it. Would Lebron, Tiger Woods or any other pro athlete…

An excerpt from by book, What If You Could? START WITH GRATITUDE We look at gratitude as a mindset, a perspective, a healthy outlook on life. When you begin every day in a place of gratitude, that mindset begins to shift your attitude. We’ve found that the best place to start with gratitude is simply…

Firstly, Who Am I? Hey, I’m Cody. I am the Chief Executive Officer at an agency called StudioPTBO. We work with passionate and energetic entrepreneurs, business coaches and consultants to build, grow and scale online. I came on as a partner to StudioPTBO 2 years ago and helped to double our revenue in less than…

I had a really interesting conversation the other day with my parents about my journey over the last 30 years.   They reminded of a great story that really made me chuckle a bit.  So I thought I’d pop in here and share it with you real quick.  As a kid I would go out trick…

This sound familiar? “I’m just looking or I was just looking”“Sorry I was just browsing” When I was working in retail I heard this all the time. Someone would come into our store clearly wanting to buy something but the natural reaction or the common response i heard was, “I’m just looking” And even if…

The other day in our Facebook community I asked the group who wanted access to our “Building Offers That Convert” PDF.  The goal of this document is to help you create better ads and help you reactivate an email list that may have gone cold.  This is something that we do for our clients on…