There are three main functions of running a successful Facebook ad campaign…
✅ Audience Targeting
✅ Copy
✅ Creative
Your goal is simply to find the best combination of these 3 elements.
Now, copy is arguably the most important element from these.
And yet, so many people overlook this…
Well, today, I’m gonna share with you a few tips after studying the best copywriters (Russell Brunson, David Ogilvy, Eugene Schwartz, etc..)
✅ TIP 1: Know Your Ideal Customer
This is the foundation that cannot be skipped.
You need to know exactly:
WHO’s that ideal customer you want to attract with your ad?
What are their pain points?
What are their problems?
What do they want?
The process of getting to know and understand your ideal client isn’t always an easy one.
But it’s a necessary step in order to speak to them in a way that resonates.
So, do your research first…
Where do they spend their time?
What are other courses they have bought?
What Facebook groups do they hangout in?
What keeps them up at night?
✅ TIP 2: Make Them Feel Understood
It’s important to build a rapport with your prospects…
They need to feel UNDERSTOOD by you.
If you do that, you will be able to immediately build some trust in them and make them feel more connected to you.
So how can you do that?
Using a famous FEEL, FELT, FOUND Technique I discovered during my time at Best Buy.
The Feel, Felt, Found technique is an age-tested, proven strategy for building a rapport with your audience and gently moving them to a new way of thinking.
It’s a quick story where you will tell them…
“I understand how you feel…” – This part lets your prospect know that you heard him or her and can relate.
“I/He/She/They felt the same way…” – Here, you are letting your prospect know that this initial thought is common, meaning that the situation can change.
“Until I/He/She/They found (your offer)…” – In the final part, you will reveal the solution. It’s whatever you are offering in your ad and you need to vividly picture the outcome you or they got after discovering this solution.
Creating a story like this is really powerful.
You can tell a story about yourself or someone else who experiences exactly the same problem that your prospect face right now…
…And describe how you or someone else discovered a solution to that problem.
But remember, don’t make it up – it needs to be REAL!
✅ TIP 3: Create Urgency
If you can create a TIME sensitive offer. you will definitely improve the results of your ad.
Because when you create urgency, your prospect feels like they need to act quickly.
The will feel that it´s really important to take action immediately.
But unfortunately, a lot of today’s marketers turn this into disgusting lies.
You don’t want to do that.
Be REAL.
There are plenty of ways to create an ethical urgency and make our prospects act now.
Of course, if you are running some limited offer, it’s easy – you just communicate how much time they have left to take action on it.
If you are getting prospects on your calendar, you can use your TIME as a scarcity, because you have just so many hours in a day to speak with prospects.
The simplest thing you can do is using words like
“Today”
“This week”
Here´s an example…
I am running a lead generation campaign and offering one of my frameworks as a lead magnet.
And in the ad, instead of writing just “I am giving away a FREE copy of my framework…”
I wrote, “This week I am giving away a FREE copy of my framework…”
There is no FAKE urgency or scarcity. I am not saying that this offer will expire or anything.
But just using these two words, it seems like the more time-sensitive offer.
✅ TIP 4: Always Tell Them What To Do Next
Every ad you publish should have a clear GOAL…
…desired end result that benefits you and your prospect.
It could be to make a sale…
Generate lead…
Get engagement on your ad (Likes and comments,..)
Whatever it is, you need to explicitly tell them to do it.
Many advertisers think that their prospects will automatically know what to do next…
I can’t even tell you how many times we got comments on our ads from people asking how they can get whatever we were offering…
…even if we had a link in the ad copy.
So you need to make it stupidly SIMPLE for them, to take action.
Tell them exactly what they should do next, where they should click and what will happen after that.
✅ TIP 5: Tweak, Test & Execute
These tips will definitely help you write kick ass copy.
But it’s not enough.
You need to test.
You need to tweak.
You need to execute.
Advertising needs to be done on a scientific basis.
No assumptions.
No guesses.
You can make a decision only based on the REAL numbers and data.
So create different angles/variations of your ad copy and test them.
Leverage dynamic creative to test things…
You’ll never know what’s going to work until you TEST.
-Cody at StudioPTBO
P.S. when you’re ready to start growing your business with online ads, let’s chat. We guarantee 30 – 60+ qualified appointments in 90 days or less. If you want to see if your business qualifies, book a call with us here: https://studioptbo.com/book-now/