Stay in The Know with Sheridan St.

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Mastering Real Estate Sales with the PSWT Framework

In this episode, Cody May explores the power of human psychology in real estate sales and introduces the PSWT framework—Problem, Solution, What’s in it for them, and Tie-down questions. This approach helps agents connect meaningfully with clients, leading to higher engagement and increased income. Cody shares actionable tips for using this framework in buyer and…

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The #1 Reason KPIs Are the KEY to Unlocking Your Success

In this episode, Cody dives into the essential role of key performance indicators (KPIs) and business projections in fueling growth. Discover how clarity in financial metrics, realistic revenue targets, and simple yet effective tracking can significantly impact your business performance. Whether you’re new to KPI dashboards or looking to refine your metrics, this conversation offers…

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From Beats to Deals: A DJ’s Transition to Real Estate

In this episode, the hosts sit down with Jan-Michael McClintic to discuss his remarkable transition from DJing to becoming a successful real estate agent. Together, they dive into the importance of innovative marketing strategies, understanding target audiences, and the role of community engagement in business growth. Jan also opens up about personal growth, life changes,…

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Balancing Leadership, Revenue, and Industry Changes

In this insightful episode, Cody May and Coach Vikram Deol sit down with Reggan Jastram, a seasoned real estate professional from Utah. Join us as we delve into Reggan’s journey from management back to sales, exploring the hurdles she faced and the critical role accountability plays in the real estate industry. This conversation offers a…

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The Art of Buyer Consultations and Team Growth

In this insightful episode, Cody May and Vikram Deol sit down with real estate team leader April Stephens to explore her strategic approach to success in the ever-evolving real estate industry. April emphasizes the importance of making grounded, proactive decisions rather than reacting emotionally. She delves into the art of effective buyer consultations, shares insights…

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The IG Famous Funnel

In this episode Cody dives into one of the most powerful strategies for real estate agents looking to elevate their game on Instagram. If you’re tired of posting content without seeing a return on your investment, then this video is for you. Cody breaks down the IG Famous Funnel—a system he has developed to help…

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The Apprenticeship Model

In this episode, Vikram dives deep into the apprenticeship model in real estate and how it serves as a powerful pathway to success for both agents and team leaders. He outlines the step-by-step process where new agents are guided to master essential skills and tasks, gradually growing into independent, thriving professionals.  Here are the main…

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Serving the Underserved Hispanic Market

In this insightful episode, Cody May and Vikram Deol sit down with Jason Galaz, a seasoned realtor and team lead based in Tennessee. Jason has broken new ground by creating the first-ever Spanish-speaking home search app, aimed at empowering the Hispanic community—a group that is often underserved and at risk of being defrauded in the…

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Humanize Your Brand: The Art of Storytelling in Real Estate

In this episode, Vikram and Cody explore the importance of storytelling in real estate marketing with Wayne Stanley. They emphasize that agents often rely too heavily on simple “just listed” or “just sold” posts, neglecting the potential of sharing personal stories and experiences. Here are the main takeaways: Tune in to shift your focus from…

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