Role play, practicing objections and scripting allow us to suck less.
My friends Sharran Srivatsaa and Jason Capital have said to me before something I will never forget, “if you don’t script, role-play and practice you don’t care”
The other day I spent the entire day rewriting scripts in my own tone and it resulted in a new client because I was able to actually uncover the need.
We suck because we fail to practice, myself included.
I had a few calls this week where I was rusty and as a professional you know when you’re not operating at a high level.
If you want to suck less as a pro realtor
In this market if you want to win, you gotta practice.
You have to
Role-play at least 30 mins a day
Write the objections down you’re getting and write overcomes
Invest into communication and sales training
The amount of conversations I’ve had with agents that did 10-20+ deals in 2021/2022 and are now at 1-2 deals this entire year is crazy.
Why is this?
Well it’s because the market grew.
Your business didn’t grow.
On a couple calls this week I said to agents you don’t need more leads, you need to hire Vikram Deol to help you learn how to stop triggering sales resistance.
I can give you a script that works (which we do), but if you don’t use it with the right tone, and know how to ask the questions in the right way and at the right time… the script can’t save you.
We all know agents that close 80% of listing presentations and we know others that don’t.
Most of the time it’s one of two things
Large brand that drives the sale
Communication skills that drives the sale
And let’s be real, most of us don’t have Ryan Serhant brand.
So what do we need to do?
We gotta get better.
We gotta practise.
We have to learn how to communicate value and get the prospect to trust us fast.
We gotta learn how to dig deep.
CEO at Sheridan St.
The #1 lead generation and appointment setting agency for real estate
P.S. Whenever you’re ready to take your business to the next level… here are 5 ways we can help!
1. Test Drive The Sheridan St. Appointment Engine for Free: Get 3 Buyer/ Seller Live Transfers For Free: https://sheridanst.io/trial
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5. SEE WHAT OUR CLIENTS HAVE TO SAY ABOUT SHERIDAN ST.: Learn about what our clients say and how the program drives real results: https://sheridanst.io/