Stop Running Ads

I get tons of messages on instagram dms weekly about investing in paid advertising and when you should do it. 

In fact the other day I had a woman named Heather message me about appointments and she has only been in the business for 1.5 months.

I told her to not hire me, or anyone right now because I have a fundamental belief that you shouldn’t invest into paid until you have done at least 8 transactions through your SOI or other means that don’t cost money.

Reason why? 

Well because when you invest in paid ads you will see some quick wins, but you have to realize that you are building for your future. You are building a distribution channel that allows you to no have to rely on FB, Insta, Zillow or TikTok to get your message or brand out. 

And building a distribution channel is going to take time to nurture.

You also don’t have the experience and skill you need in transaction management, buyer/seller presentations in order to handle the conversation, as it is going to be a harder lead to convert.

In this video I unpack the three ways to grow your business in 2022 – you need all 3, but the last one is something that I recommend doing last.

Cody May
CEO at Sheridan St.
The #1 lead generation and appointment setting agency for real estate

Treat Everybody With Respect

There is extreme value in relationship capital. Here’s what Cody means! Yes we know that we can’t help everyone, but we know that we can help point them in the right direction of someone who can. Simple gestures like these can make a HUGE impact on people and can go a very long way. If…

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Why You Should Hire The Newbie Real Estate Agent On Your Team

We recently sat down and spoke with our colleague Souzan Davood and she explained why you should hire the newbie real estate agent on your team. Watch the video here: CEO at Sheridan St. The #1 lead generation and appointment setting agency for real estate P.S. Whenever you’re ready to take your business to…

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