Improving Real Estate Agent Communication: The Key to Success in a Flawed Information Market

We advise some large real estate teams…

I’ve been working closely with Sharran on ensuring that we have the right language, cadence and scripts for our clients so that when they get a live transfer they know what to say and how to say it.

The results have been amazing:

– Our client Thea has had 6 in person meetings in her first month

– Our client Mo is now actively booking multiple in person meetings with our scripting and cadence.

– Our client Tannesse has had dozens of in person meetings and getting listings.

And it’s all because we zoned in on the backend of the call and what our agents are saying.

We spent so much time focused on what our ISA’s were saying, I wasn’t auditing the re agents.

Now we are…

Because after reviewing live transfers calls I have seen that 90% of the issues are the re agent doesn’t know what to say, how to say it or how to ask for an in person meeting.

Yet, let’s all be real.

We are in a skills based market.

And let’s be real – I listen to thousands of live transfer calls, if you’re not practicing and roleplaying you suck on the phone 

If you got into the space in 2019 and you don’t have a pipeline, you’re probably like many agents and struggling right now.

Even those who have been in the business for decades are struggling because they’ve neglected the pipeline …

And now you’re battling a lot.

– CNN, Fox and other publications saying now isn’t a good time to buy because of interest rates

– Uncle Fred or mom or dad telling their kids to wait on the sidelines

– Other agents giving bad advice – like telling people they need 20% down all the time 

You’re going up against a lot.

You’re going up against a lot of flawed info.

And the gurus are telling you “just focus on your SOI”

Or — that online leads don’t work

Or — that you just need to call 100 people

Or — ask everyone if they’ve been pre approved or if they have an agent (if this is the first thing that you ask — you’re gonna be broke in this market)

But what the heck do you say?

This is why Vikram and I covered exactly what to say on a recent training.

In this market you need to be a problem solver.

You need to find solutions.

You need to put humans over homes 

You need to have more in person meetings.

And if you can’t meet in person you need to have more zoom meetings.

You need to understand that all the money right now is being made in those that are on the sidelines with flawed information.

You need to be an advisor.

You need to be doing 10+ meetings a week.

You need to be educating the market about whether they should or shouldn’t buy based on THEIR circumstance.

CEO at Sheridan St.

The #1 lead generation and appointment setting agency for real estate

P.S. Whenever you’re ready to take your business to the next level… here are 5 ways we can help!

1. FREE COURSE FOR REAL ESTATE AGENTS: Learn how to generate leads on autopilot for your real estate business: https://sheridanst.io/clientkit

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4. GET BOOKED APPOINTMENTS, LIVE TRANSFERS & IN PERSON SHOWINGS (GUARANTEED): Learn about how top performing teams and agents are implementing our Dedicated Appointment Engine in order to experience massive growth in their businesses: https://sheridanst.io/book-now   

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