I wanted to share with you some key takeaways from a recent event where my mentor Sharran shared his Billion Dollar Listing Presentation.
The frameworks he unpacked for REAL agents was amazing and I want to share with you some top tips that he shared with his agents.
These lessons are coming from Sharran who is responsible for helping to sell billions in real estate and is currently President of the fastest growing publicly traded brokerage in the country.
Why do we get objections?
- Our brand is not big enough
- Our value proposition is not clear enough
- Our presentation is not good enough
This is why it’s so important that we teach our clients in frames and talk tracks, just like Sharran does so beautifully when he speaks live.
See, scripting is for you to unpack your ideas out of your head…
Framing is for the client so that they understand you have a process that drives results.
Because this is absolutely true.
Good process drives good results.
So in your next listing presentation do the following
- Teach – explain the contract
- Show proof – show each contract
- Solve – show sampled filled out purchase agreement
Proof over promise.
Show them what you do and how you do it.
Because ultimately your job is simple.
To get them the offer they want, at the price they want, with the terms they want. And if you visibly show them and get them to write it into a mock purchase agreement, you are demonstrating the process of working with you and the results you can drive.
But all in all the one thing that I took away from this talk is this… When someone asks why they should hire you…
Rather than saying you are the best, let the client know that you are hiring the systems we have built over the years.
You are hiring the process that drives the outcome you are after.
If you are a REAL agent you have access to one of the best listing presentations I have ever seen.
And after $400,000 spent in coaching…
Hundreds of thousands spent on ISA training…
And over $100,000 spent on call center infrastructure…
When you hire the Sheridan St. team you are hiring a team that
- Really gives a damn
- A team that role-plays and practices our scripts daily
- A team that won’t let you off the hook for taking transfers and using our playbooks
Because we know that when you use our playbooks, you will win.
If you need more appointments and want to hire an ISA, email me back ISA and I will get you next steps.
Cody at Sheridan St.
P.S. Whenever you’re ready to take your business to the next level… here are 6 ways we can help!
1. FREE COURSE FOR REAL ESTATE AGENTS: Learn how to generate leads on autopilot for your real estate business: https://sheridanst.io/clientkit
2. FREE PROFITABLE ADS TRAINING: Learn more about how top performing agents and teams run ads in order to generate leads that convert into deals faster: https://sheridanst.io/7-figure-leads
3. GET YOUR APPOINTMENT ENGINE SCORE: We have had the opportunity to speak with top performing teams across the country about how they set appointments. We created a free tool that will show you how your appointment setting compares to other top agents/teams: https://sheridanst.io/appointment-engine-score
4. GET BOOKED APPOINTMENTS, LIVE TRANSFERS & IN PERSON SHOWINGS: Learn about how top performing teams and agents are implementing our Dedicated Appointment Engine in order to experience massive growth in their businesses: https://sheridanst.io/book-now
5. SEE WHAT OUR CLIENTS HAVE TO SAY ABOUT SHERIDAN ST.: Learn about what our clients say and how the program drives real results: https://sheridanst.io/
6. Test Drive The Sheridan St. Appointment Engine… Get 3 Live Appointments & Experience How Our Inside Sales Agents Are Able To Convert Leads To Live Transfers: https://sheridanst.io/trial