Something I have learned along the way from my coach Taki Moore is this valuable lesson of lead generation buying cycles.
Simply put – 50% of the market won’t choose you or might not buy.
But 15% of the market is generally ready to go within a 90 day window.
The interesting thing that we find in real estate is about 35% of the market sits in a 6 – 18 month window for buying cycle.
So this leads me to ask the question.
What does your lead nurture game look like?
There’s 77,000 licensed realtors in the GTA (Toronto area) Last month there were 4,200 transactions. See the gap? Many didn’t do a deal last month. Many haven’t done a deal this year. Many of these transactions are eaten up by teams doing volume. The rule that 95% of business is done by 5% of real…
Continue ReadingIf you’ve worked with ISA’s in the past, I’m willing to bet it “didn’t work” because of the following. 1. They didn’t have winning scripts and you didn’t train them on how to overcome objections. 2. When you got the appointment or inquiry you weren’t saying the right things to the prospect in order to…
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