There’s 77,000 licensed realtors in the GTA (Toronto area)
Last month there were 4,200 transactions.
See the gap?
Many didn’t do a deal last month.
Many haven’t done a deal this year.
Many of these transactions are eaten up by teams doing volume.
The rule that 95% of business is done by 5% of real estate agents is the reality.
This is the reality no matter the market.
Don’t be confused.
One of the smartest questions I heard asked by my mentor Sharran Srivatsaa last year was this.
“Did the market grow or did your business grow”?
Many real estate businesses over the last 2 years didn’t grow because transaction volume actually skyrocketed.
And now transaction volume is correcting and agents are trying to figure out how to take market share vs playing the “the market is growing game”
If you’re not out performing transaction volume in your market… your business isn’t growing.
If the market is down 42% and you’re down 80% — you have a leaky bucket.
But the solid thing about understanding these metrics and stats is you can course correct.
I was coaching one of our agents 6 months ago and pushing him towards servicing rentals.
Fortunately he listened to me and is now weathering the storm and pushing himself into a place where he can thrive when the market shifts.
This is a top producing agent in Toronto too.
And now he is going to have cash flow to reinvest back into attracting more buyers and sellers.
Many agents and team leads aren’t tracking the market. They aren’t tracking their numbers.
Therefore, when the market dips they have no clue how to course correct.
They try to throw more marketing spend at a leaky bucket without tracking.
They don’t even know if their agents can convert because they don’t track their metrics.
They don’t understand who is actually converting leads and who their top performers actually are with different lead sources.
This is the whole reason I’m working 1:1 with a select few team leads to come in and install lead and conversion metrics so that they can profitably spend more when the market turns.
One of the teams I am coaching right now wasn’t tracking anything.
6 team members.
No knowledge of:
Cost per appt
Cost per in person meet
Cost per contract
Cost per conversion
No idea:
If the leads are being called back
If the leads are being called at all
What is being said because no one listens to calls to see where the bottlenecks are.
We are fixing this right now for them.
Setting them up for success for when the market turns.
They’ll be able to double down on advertising spend because they’ll know who to dish appointments to in order to grow.
I have one spot left for a team lead that wants to install the tracking that will allow them to grow their team.
I will come in as your fractional lead officer and ensure your team is converting more of your ad spend so that in 9 months we can actually look at the P&L and tracking metrics and say let’s spend $5,000 to make $20,000.
Here’s what we will do together.
1. Place a dedicated inside sales agent for your account that I will personally hire, train and retain for you
2. You will get access to my call center team to work your cold leads
3. I will review your agents calls and they will personally train with me weekly on sales and we will run role-plays
4. I will help to clean up your lead flow and ensure that your CRM and systems are operating fluently
5. I will personally build out custom integrations so that our systems work seamlessly together
Then…
6. We will give you access to our bi-weekly live trainings with all our other agents / teams.
7. Last but not least I will also manage your marketing spend personally and ensure that we are optimizing every lead pillar and tracking where every dollar is spent and every dollar that is made with our 7 figure KPI tracker.
So… because this is time intensive I’m only taking 1 more team.
If you want to make 2024 the best year yet — and put more money in both your teams and your pocket… comment 2024 below 
email me at cody@studioptbo.com or book a 1:1 game plan here – https://sheridanst.io/cody
P.S. Whenever you’re ready to take your business to the next level… here are a few ways we can help!
1. START YOUR SHERIDAN ST. FREE TRIAL: Get 3 Buyer/Seller Appointments For Free: https://sheridanst.io/trial
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4. FIND OUT HOW MUCH MONEY IS IN YOUR DATABASE: Use The Sheridan St. Calculator to see how much money in commissions is currently sitting in your database based of industry stats: https://sheridanst.io/hiddenmoney
5. GET BOOKED APPOINTMENTS, LIVE TRANSFERS & IN PERSON SHOWINGS: Learn about how top performing teams and agents are implementing our Dedicated Appointment Engine in order to experience massive growth in their businesses: https://sheridanst.io/book-now
6. SEE WHAT OUR CLIENTS HAVE TO SAY ABOUT SHERIDAN ST.: Learn about what our clients say and how the program drives real results: https://sheridanst.io/
7. ACCESS UNICORN VIRTUAL ASSISTANTS (ADMIN, TC ETC) – https://assistantly.grsm.io/huc4pcoi4yd4
8. BECOME A SHERIDAN ST. AFFILIATE: Earn 10% of The Monthly Recurring Revenue We Collect on Active Subscriptions: https://sheridanst.io/affiliate-join
9. GET SHARRAN AND CODY’S 7 FIGURE LEAD AND CLIENT FRAMEWORK PROGRAM: Find out how top producers are generating leads and converting them into deals on autopilot: https://sheridanst.io/framework-checkout
10. ONLY PAY PER CLOSING WITH SOLD.COM: If you are in the United States join sold.com’s referral network and only pay when the deal closes: https://agents.sold.com/promo/sheridan
11. SISU REAL ESTATE OPERATING SYSTEM: The top teams we advise are on this reporting platform and use it as a lifeline to track the ROI of every dollar spent and run their business operations with it. Check it out here: https://sisu.grsm.io/x7mfhuogvoqv