If you didn’t know – we specialize in lead generation for businesses.
We are dedicated to business growth…
So much so…
That we have partnered with the top 1% of Facebook marketers and have
invested thousands of dollars to be connected with brightest in the industry.
We do this to invest in our team…
We do this to be the best possible team…
We do this so our clients get the best possible results…
We know what works in the lead generation space…
Across dozens of lead gen based niches…
So let’s get to it…
Tip #1: Lead Generation Ads
Facebook is an auction…
You want new customers?
Well you have to learn how to attract leads first…
We almost always start with lead generation ads as our campaign
objective in the top of funnel.
We do this because it gives us a maximum
amount of leads for anywhere from $2 – $10 a lead…
Yes you can pick up clients for as little as $10 if you simply run
lead generation ads and call the prospect
when they download your free resource, case study or training…
Tip #2: Conversion or Reach Ads
Want to really crush it with Facebook ads?
Why not re-target them with client testimonials
after they download your resource, case study or training?
This is a great way to reach your audience
and get them to make a buying decision.
When we are re-targeting an audience we almost
always use either the reach or conversion objective.
Why?
Well because now the lead at least knows
you through the top of funnel resource.
This starts the journey towards building the
KNOW, LIKE & TRUST factor…
See…
Now is a better time to ask for the sale…
What better way then to send them to a landing
page and make your conversion objective the thank you page.
Tip #3: Use Zapier
So many people miss the integration
tools that make lead ads successful…
Zapier allows you to send email and text
notifications to yourself to prompt you that a lead has come in…
This allows you to win the “speed to lead” battle.
Imagine if you could get an sms and email
when someone downloads your resource?
Why you may ask?
Well because Hubspot recently put out an article
saying that if you call a lead within 5 minutes you
increase your conversion rate by 100x
Our clients love Zapier…
This allows them to win the speed to lead battle.
Tip #4: Email & SMS Sequences
You need this…
Email is NOT dead…
It’s alive and well…
SMS automation is just emerging…
See…
Facebook is simply an auction…
So use it like an auction…
Extract the data and do the selling via sms and email…
Trust me, It’ll be a lot more cost effective for you…
However…
Subject headlines will either make or
break your email open rates…
So…
Make sure that you do your research…
Legit…
Just search “39 Best Headlines – Hubspot”
I guarantee you that article will
save you a ton of time…
And…
Your emails will actually get opened
and even respond too…
P.S. we use Twilio for text automation.
Don’t get left behind – you need this…
Tip #5: All Placements
In the top of funnel we want to reach people everywhere…
No need to exclude and audience as our focus
is to get the lowest cost per lead…
Let your email and sms filter out the prospects…
Plus…
Until they opt out – you have a potential client…
Your list is your currency…
Tip #6: Long Form Copy
We live by this…
In fact, I recently read a book by Evaldo Albuquerque
called The 16-Word Sales Letter…
And it’s brilliant…
Pick it up…
Buy it now…
This will help you write better copy…
And… If your copy is converting clients…
Hire someone…
But this book will….
Help you identify the pain points of your target audience…
And give you the formula for writing better copy…
Tip #7: Dynamic Creative
I am telling you this will make all the difference…
This tool is super powerful to allow you to test
button, headlines, images and copy…
Once you run the test and spend about $20 a day
on the campaign you will understand which is working the best…
Why run something that isn’t working?
Also…
Remember Facebook ads is all about testing…
This is why we implement a strategy called Rapid Fire Testing…
We do this because ultimately…
THE MARKET…
IS THE MARKET…
IS THE MARKET…
Just because you think your creative or copy
is great doesn’t mean the market will respond to it.
In fact, we have had stupid stock images
outperform creative we spent days creating…
Again the market decides what is good…
Everything is subjective which is why we TEST…
I hope this helps you take action TODAY!
Facebook ads are building businesses and all
attention is on mobile…
Go and make magic happen…
P.S. if you don’t have time to learn this and you want us to help you implement Facebook Lead Generation for your business…
https://studioptbo.com/book-now/
On this call we will go through your current marketing strategy
and assess if we are a fit to help you to get to where you want to go…
Let’s Chat 🙂