If you’re not tracking the following daily, weekly and monthly – you may have a wishful thinking real estate business plan…
Because let’s be honest, you can’t measure what you don’t track…
and I chat with far too many agents that have wishful thinking when they say “I did 12 deals last year and this year I want to do 24”…
My question is always… How?
What are the outputs that are going to drive the 2x growth?
Because wishful thinking is not a business plan.
Something has to 2x
If you do open houses, you need to 2x your open house volume…
If you door knock , you’re gonna need to 2x the door knocks…
If you run paid ads, either you’re going to need to increase your ad spend or get better at conversion.
The top teams and businesses that are sales pros always look inwards and they track their metrics relentlessly…
And to be honest, we started tracking our metrics last year, hit our goals and then got off track.
When we stopped looking at KPIS weekly, we stopped hitting our goals.
This is why I believe so firmly in setting goals and then working backwards.
So here’s what we track for our clients and what you should track if you run a real estate business….
Based on interviewing some top performing teams.
It’s simple, put it in a spreadsheet and look at these numbers weekly.
Once you have these locked in, you’ll be able to profitably scale.
You’ll thank me at the end of the year.
1. Number of leads generated
2. Cost per lead
3. Number of appointments
4. Cost per appointment / live transfer
5. Number of live transfers / appointments successful
6. Appointment no show %
7. % of successful live transfers (this needs to be over 75%)
8. % of unsuccessful live transfers
9. # of in person meetings set
10. Cost per in person meeting set
11. Conversion % of phone call to in person meeting set
12. # of in person meeting to signed contract / client acquisition
13. Conversion % of in person meeting to client
14. Cost per in person meeting to signed contract / client acquisition
And then add whatever best suits your business.
But successful and scalable lead generation factors KPI’S for the following:
1. Leads (Opt in info)
2. Prospects (Hand raises)
3. Appointments (Phone > In Person)
4. Client (Show homes / educate / nurture)
5. Commission (Closed deal)
Cody May
CEO at Sheridan St.
The #1 lead generation and appointment setting agency for real estate
P.S. Whenever you’re ready to take your business to the next level… here are 4 ways we can help!
1. FREE COURSE FOR REAL ESTATE AGENTS: Learn how to generate leads on autopilot for your real estate business: https://sheridanst.io/clientkit
2. FREE PROFITABLE ADS TRAINING: Learn more about how top performing agents and teams run ads in order to generate leads that convert into deals faster: https://re.studioptbo.com/profitable-ads
3. GET YOUR APPOINTMENT ENGINE SCORE: We have had the opportunity to speak with top performing teams across the country about how they set appointments. We created a free tool that will show you how your appointment setting compares to other top agents/teams: https://sheridanst.io/appointment-engine-score
4. GET BOOKED APPOINTMENTS, LIVE TRANSFERS & IN PERSON SHOWINGS (GUARANTEED): Learn about how top performing teams and agents are implementing our Dedicated Appointment Engine in order to experience massive growth in their businesses : https://sheridanst.io/book-now