There are four crucial things that business owners and real estate agents often overlook in their online marketing. Most of them are unaware of this because their SEO/Web Provider fails to emphasize the importance of these tools:
Google Tags & Analytics
Facebook, LinkedIn & TikTok Pixels
Google Business Profile Setup & Optimization
Ability for Prospects to Opt-In (Forms)
You might wonder why pixels and profile optimization matter. Here’s an analogy: Have you ever visited the Home Depot website and noticed that the product you viewed suddenly appears in your feed? That’s the power of retargeting. Not having these pixels or providing prospects with the opportunity to opt in is akin to a potential customer entering a store, making a purchase (or not), and then leaving without leaving their contact information.
During my tenure at a large Fortune 500 company, our primary focus was on collecting emails from visitors who entered our physical stores. This illustrates the potential of online marketing. Leveraging these tools enables you to gather and possess your own data. This is especially important because, in the unfortunate event that platforms like Facebook, Instagram, or TikTok suspend your account, you could lose the ability to communicate with individuals who are interested in your services.
If you’re questioning whether your current setup is correct, chances are it may not be. I’m more than willing to conduct a complimentary live audit with you.
CEO at Sheridan St.
The #1 lead generation and appointment setting agency for real estate
P.S. Whenever you’re ready to take your business to the next level… here are 5 ways we can help!
1. Test Drive The Sheridan St. Appointment Engine for Free: Get 3 Buyer/ Seller Live Transfers For Free: https://sheridanst.io/trial
2. FREE PROFITABLE ADS TRAINING: Learn more about how top performing agents and teams run ads in order to generate leads that convert into deals faster: https://sheridanst.io/7-figure-leads
3. GET YOUR APPOINTMENT ENGINE SCORE: We have had the opportunity to speak with top performing teams across the country about how they set appointments. We created a free tool that will show you how your appointment setting compares to other top agents/teams: https://sheridanst.io/appointment-engine-score
4. GET BOOKED APPOINTMENTS, LIVE TRANSFERS & IN PERSON SHOWINGS (GUARANTEED): Learn about how top performing teams and agents are implementing our Dedicated Appointment Engine in order to experience massive growth in their businesses: https://sheridanst.io/book-now
5. SEE WHAT OUR CLIENTS HAVE TO SAY ABOUT SHERIDAN ST.: Learn about what our clients say and how the program drives real results: https://sheridanst.io/