When you choose to work with Sheridan St. there are a few fundamental beliefs I hold. If we clash on these fundamental beliefs, we will not be a fit.
1. Fundamental Belief #1 – Humans over homes 🏡
Too many agents create presuppositions around buyers and sellers based on a limited amount of information they have. They don’t ask good enough questions, therefore they always stay surface level with their potential future clients and never grow…
In fact, I recently let an agent go from our program because of this breakdown in value structure. If you can’t confidently put humans before homes, there’s nothing you can do in business that will prove to me that you will be successful.
2. Fundamental Belief #2– All conversion happens in conversation
Too many entrepreneurs and real estate agents focus on dumb shit (myself included)… when really there are a few key metrics that drive new business. The fundamental belief I have is that if you want to build a real estate business, you need to have more conversations. Without the conversations and getting better at having them, growth won’t happen.
3. Fundamental Belief #3– The A players are not worried with timeline, they believe the biggest pipeline wins.
I’ve interviewed and spoken with hundreds of top performing real estate agents and team leads. They all seem to say the same thing to me. “Cody, I don’t care if someone is 3,6,12,24 or 36 months out. I provide value and roll out the red carpet experience for them”. In any other sales job, you have no clue anyones “true” buying window. In fact, most sales jobs require nurture of every lead. And the top agents in the industry, they understand this. That the biggest pipeline (as long as you show it love), will always win.
I have many other fundamental beliefs, but for the sake of this post, I’ll leave it at these 3.
CEO at Sheridan St.
The #1 lead generation and appointment setting agency for real estate
P.S. Whenever you’re ready to take your business to the next level… here are 4 ways we can help!
1. FREE COURSE FOR REAL ESTATE AGENTS: Learn how to generate leads on autopilot for your real estate business: https://sheridanst.io/clientkit
2. FREE PROFITABLE ADS TRAINING: Learn more about how top performing agents and teams run ads in order to generate leads that convert into deals faster: https://sheridanst.io/7-figure-leads
3. GET YOUR APPOINTMENT ENGINE SCORE: We have had the opportunity to speak with top performing teams across the country about how they set appointments. We created a free tool that will show you how your appointment setting compares to other top agents/teams: https://sheridanst.io/appointment-engine-score
4. GET BOOKED APPOINTMENTS, LIVE TRANSFERS & IN PERSON SHOWINGS (GUARANTEED): Learn about how top performing teams and agents are implementing our Dedicated Appointment Engine in order to experience massive growth in their businesses: https://sheridanst.io/book-now