On this episode we phone Melissa Rodriguez into the show from LA and chat about:
1. Paid media and how to increase your social reach.
2. Influencer marketing and running ads on social media.
3. Macro & Micro Influencers.
4. Education on what a sales funnel is and the customer journey.
5. Boosting a post vs running a campaign on social for conversion.
6. The 1 in 5 rule on social media.
Question of the day:
“What is holding you back from investing in social media”?