On this episode we phone Melissa Rodriguez into the show from LA and chat about:

1. Paid media and how to increase your social reach.

2. Influencer marketing and running ads on social media.

3. Macro & Micro Influencers.

4. Education on what a sales funnel is and the customer journey.

5. Boosting a post vs running a campaign on social for conversion.

6. The 1 in 5 rule on social media.

Question of the day:

“What is holding you back from investing in social media”?