Logo design and branding are one of the cornerstones to a successful brand. In some cases, we start with new ideas from scratch, and other times we refresh already existing brands.
Our identity and logo design process begins with consultations about the idea and messaging of your soon-to-be-developed brand. We identify your message, target audience and unique business features—all with the intent of determining the direction we’ll take the design. It’s like chipping away at a stone to discover the sculpture beneath. Logo design, brand development and brand standards are all parts of this process. We consider the use of your brand on social media and the web.
New Logo Development
The presence and importance of a professionally designed logo are obvious to us but not to all. A well designed logo can elevate your brand and stand the test of time. A complete logo design can include elements like an icon or name or both. We love the process of developing a logo that captures the unique requirements of each client. In some cases, we develop a brand standards manual to guide and support your new brand.
Refreshing a Logo
Some brand development projects build on an existing logo. We like to refer to this as a “brand refresh.” There are many companies and organizations who have built recognition, credibility and trust with their existing logos, but also want to change their image from time to time. A brand refresh maintains some of the endearing qualities of an existing logo design but also modernizes it. We’ve refreshed many brands and we have the know-how to help you build your brand.
Identity is Important
When we create a logo design, it must to speak to the needs of the client and evoke a message. Once a new brand takes shape, it is reviewed for composition, readability and appeal. A well designed logo can propel a business or organization in amazing ways and support growth over time.
We have developed many logos and brands which have helped startups grow into thriving businesses and organizations, and we’ve provided top notch design expertise for well established business as they reinvent themselves.