Revolutionizing Real Estate Through Technology

In this episode we sat down with Pritesh Damani, the Chief Technology Officer of REAL, a rapidly growing real estate brokerage. Pritesh’s thoughts shed light on the ever-evolving landscape of real estate and the critical role of technology. Here are the top takeaways:

1 Agent Demographics: Pritesh highlights the diverse nature of the real estate industry, with some agents struggling even to use email, while others are conducting deals via Instagram messaging.

2. Tech Integration for Agents: He stresses that technology should seamlessly integrate into an agent’s workflow, making it user-friendly and intuitive. It’s the broker’s responsibility to offer technology that enhances the consumer experience.

3. Cloud-Based Brokerages: Traditional brick-and-mortar brokerages may be on the decline, while cloud-based models like Real are poised for growth, offering agents cost savings and more flexibility.

4. Investing in Infrastructure: Agents are increasingly investing in their own infrastructure, creating personalized offices and branding, thanks to the cost savings from cloud-based models.

5. Future of Real Estate: Pritesh predicts that online platforms like Real are here to stay and will become even more prominent. The value shift for the services provided is moving toward a more balanced model, with the focus on cost-effective tech solutions.

If you’d like to dive deeper into these insights, I encourage you to listen to the full podcast. Pritesh Damani’s forward-thinking approach is inspiring, and it might reshape how you perceive the real estate industry’s future.

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The StudioPTBO Podcast S2 Ep10 with Ty Wilson, Singer/Songwriter

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